Target - More Music

Target is all about creating bold, exciting ways to share #MoreMusic with their guests. The retailer built on this tradition at the 2016 GRAMMY Awards by partnering with Gwen Stefani to air the first ever live music video music video filmed in real-time, combining their 8, 30-second TV spots into a single 4-minute experience with the iconic artist. Guests tuning into the 58th Annual GRAMMY® Awards caught Target’s groundbreaking campaign during a four-minute commercial break, live from Los Angeles. To sweeten the deal, we worked with Target to capture behind-the-scenes action for fans to engage with on Periscope, Facebook Live and Snapchat - allowing the huge second screen audience to see a variety of views and vantage points of history in the making. We coupled this with a multi-million dollar paid digital media campaign to ensure everyone knew about this incredible experience. Winner of a One Show Bronze Pencil and Cannes Lion Bronze in Entertainment.