Strategic Brand, Creative and Growth Marketing Leader with Digital Expertise.
Highly accomplished creative and analytical marketing executive with a proven track record of driving strategic initiatives that solve complex business problems, increase brand affinity and achieve business growth.
With extensive experience across the entire marketing ecosystem and a keen focus on digital innovation and consumer connection, my work has delivered measurable impact across multiple industry categories. I have held leadership roles on both the brand side and agency side, in addition to my work as a CMO consultant and brand advisor. Adept at driving organizational change and managing large cross-functional teams, I am valued for playing a pivotal role in nurturing talent, sparking creative ideas, creating ROI efficiency, and driving transformation in people, teams, and companies.
-
![]()
"With a deep understanding of the advertising industry, Orli has a remarkable ability to craft compelling brand narratives and engage audiences with cutting-edge digital strategies. Orli inspires and motivates cross-functional teams, fostering a collaborative and high-performing work environment."
Fabio Seidl, Director Global Creative at Meta
-
![]()
"I had the opportunity to work with Orli when I was scaling our marketing team. She was a great thought partner, providing strategic guidance that allowed us to move with speed to build capacity and impact. Orli is a gifted marketer who understands the art and science of our work."
Katie Seawell, CMO at Bowery Farming
-
![]()
"Orli is strategic, thoughtful, driven and unafraid. It was the work she lead for us that resulted in the entire global organization realizing the benefits of the digital marketing and content work we are now building a team to deliver. I cannot recommend her strongly enough."
Drew Nannis, SVP Brand and Digital Marketing at Sodexo
Interim Chief Marketing Officer
Head of Brand Engagement
Consumer Marketing Lead
VP Digital Marketing
Creative & Growth Strategy Lead
Social Strategy Leadership
Projects
I’ve led innovative and award-winning work that has delivered growth for brands large and small, established and startup. Explore some of my accomplishments here.
-
Brought in as a consultant by the newly installed CEO to stabilize the organization’s marketing function, build and repair foundational strategies, and set the brand up for top line growth at a time of extreme transition for the business.
Worked closely with the CFO, COO and PE firm to set business and marketing goals, establish a reliable data ecosystem, and develop a roadmap strategy accordingly. On the brand side, I led audience research and brand repositioning, creative refresh, and a full website redesign. On the growth side, I lowered CAC by 54%, invested in retention marketing to increase LTV, launched a referral and affiliate program, implemented SEO, and rearchitected Heyday’s membership product. Grew the retail business to 34 shops nationwide.
Not incidentally, repaired frayed franchise partner relationships through strategic visioning, executional excellence, and clear communication.
-
Led Verizon’s consumer engagement strategy and content creation engine in a new, transformation-oriented executive role designed to bring the brand closer to the cultural conversation. Oversaw all aspects of brand social creative strategy, content production and influencer/creator marketing, as well as Verizon’s strategic partnerships with platform partners at Meta, TikTok, Twitter, Snap, Reddit, and YouTube.
Achieved 2x growth in reach and engagement within the first 12 months by adopting a new approach to content development that favored consumer-centric strategies and created production efficiencies to maximize ROI.
Directed creative campaigns at high-profile live events such as Super Bowl, Oscars, Live Nation Festivals, and Global Citizen, and for Verizon’s highest profile product launches including myPlan.
-
Led full funnel creative and media strategy for multiple Pernod Ricard brands, including Absolut.
Launched Absolut Lime and achieved 2x projected sales through a Grammy’s sponsorship, musical partnership with emerging artist Rita Ora, and integrated paid media, creative & campaign strategy. $10M paid media budget.
-
Implemented and oversaw a Digital Accelerator program within key Mondelez brands including Oreo, Ritz, and Sour Patch Kids, placing an embedded digital strategist within each brand to lead paid, owned and earned media innovation. Managed social content strategy, concepting and production across brands.
-
Drove the transformation of legacy global B2B business to uncover new and innovative ways to reach their core customer and position the brand and its services. Oversaw all digital marketing for North America including web experience, content, paid media, programmatic, sales enablement, marketing analytics, data systems and marketing operations to reach highly segmented audiences of business decision-makers. Achieved 10x ROI in first 12 months through digital marketing innovation.
-
Led creative digital strategy for HBO’s key programming including Game of Thrones, Westworld, True Detective, and The Leftovers. Launched a series of award-winning consumer engagement campaigns that turned Game of Thrones into the biggest fan-powered TV franchise in history. Oversaw strategy for Cannes-winning Westworld Voice campaign.
-
Led social creative, content, and paid media strategy for Target at a time of hyper growth for the company, overseeing $70M in annual paid digital media spend.
Architected digital experience for Cannes-winning #MoreMusic Grammy’s campaign live music video w Gwen Stefani. See Case Study
Drove creative strategy for “Treatster,” the first ever social trick or treating experience powered by Target. See Case Study
-
Launched the National Geographic Channel’s first major scripted series, Genius, with a series of buzzworthy integrated marketing executions and consumer engagement plays, including the Einstein chatbot and the March for Science takeover.
-
Concepted Clinique’s first ever brand-level ad campaigns, Start Better and Face Forward. For the first time ever, these creative expressions created relevance for the Clinique brand with a younger millennial audience.